Certified Public Accountants Industry Development Strategy, Implementation And Improvement Suggestions In Jiangsu Province

"In2014released by the Chinese institute of certified public accountants certified publicaccountants before comprehensive evaluation of information", the first big accounting firmsin jiangsu province-jiangsu Tianheng accounting firm only in21.Such rankings, for ineconomic strong province of jiangsu is very asymmetric.Visible, the comprehensive level ofthe public accounting firm in jiangsu province, compared with the well-developed accountingfirms both at home and abroad, gap remains large.On this basis, combining with the actualsituation of certified public accountants industry development strategy of jiangsu province itis necessary to analyse the implementation.In this paper, according to the institute of certified public accountants issued the12thfive-year plan of jiangsu province,certified public accountants industry development injiangsu province is analyzed, mainly from the development of accounting firms in jiangsuprovince, such as scale, business income for the internal conditions analysis, registeredaccountant industry development strategy of jiangsu province is analyzed and problems thatexist in the implementation process, the main problems:(1) the business scope is narrow, thenon-audit business start-up;(2) lack of the large accounting firms that have the influence, thesmall firms is more;(3) the differences and deficiency in small and medium-sized accountingfirm business;(4) lack of highly educated talents and internationalized talents.And using thePEST method from the macro level to the local accounting firm of jiangsu provinceenvironmental analysis;Using the baud five analysis, respectively from the perspective of thefive, certified public accountants industry competition environment in jiangsu province areanalyzed;SWOT analysis method, the certified public accountants industry of jiangsuprovince in implementing development strategy are the strengths, weaknesses andopportunities and threats were analyzed.On the basis of above analysis, five big industrydevelopment strategy is analyzed, five strategies mainly include industry personnel trainingstrategy, standard international convergence strategy, firm development strategy, industryinformatization strategy, new business development strategy, and how to better theimplementation of the certified public accountants industry development strategy of jiangsuprovince put forward the corresponding improvement Suggestions, including (1) to attract themajor national certified public accountants to establish a branch office in jiangsu province;(2)certified public accountants to go out in jiangsu province are encouraged to set up branchoffices;(3) joint universities talent reserve;(4) to expand demand in the province;(5) attractlarge accounting firms headquarters moved to western regions of jiangsu province;(6) brandconstruction, encourage to create the enterprise culture.