| China’s economy is in a period of rapid development, the automotive industry isalso developed rapidly in the21st century, automobile market is very active, but alsomarket competition is exceptionally fierce. Face the situation of foreign AutomotiveGroup entering the Chinese market and grab market share, Chinese auto companieshow to have a long-term development in the fierce market environment become themost important issue. International best practice is our only way, but how to combinea successful marketing model with China’s national conditions and the level ofeconomic, how to explore the unique marketing system, is the challenge of Chineseenterprises.Marketing management system is the core and power of the long-termdevelopment for companies, build a scientific and reasonable marketing system willbecome a strong support for the enterprise market competition, and to be the key toefficient operation of enterprises. In this article, set FAW Group as the research object,analyze the enterprise current situation, give a comprehensive interpretation of thecurrent status of independent brand, from sales,marketing, service and spare parts,and other major module to analyzes the business problems and shortage of marketingsystem. At the same time, based on market conditions and corporate environments,bring forward FAWCAR marketing management system, establish a modernmarketing concept, through distribution channels and a variety of marketing pattern tobuild its characteristic marketing system of Chinese independent brand.New marketing management system will become the fundamental driving forceof enterprise development. Through the promotion and implementation of the newmodel, to ensure the enhancement of enterprise management capabilities; using newmarketing management system, to ensure the new products put into marketsuccessfully. Establish a customer-centric service standards, improve customer’sdegree of satisfaction, boost sales scale over10thousand. Meanwhile, the newmarketing management system enhance the enterprise’s brand competitiveness,helping companies to be the China ’s best independent marketing enterprise. |
