Research On Marketing Strategy Of TF Valve Industry Co., Ltd

TF valves as well-known enterprises in Tianjin after10years of developmentand self-improvement, the company has reached a certain design, development,manufacture, inspection and testing and other levels. Company once brilliant productsin urban water supply and drainage, sewage and wastewater treatment, desalination,power, petroleum, chemical, metallurgy, heating, shipbuilding, pharmaceutical, paperand other applications to create extraordinary results, covering the United States,Canada, France Germany, more than30countries. However, due to the limitations ofthe corporate system and the rise in recent years, many valve manufacturers, TF valvehas been a very serious impact. Company’s sales and market share of extreme decline,corporate performance in a certain loss, severe loss of corporate sales staff, especiallythe backbone salesman, have separate portal, became the company’s new competitor,resulting in the company’s marketing system collapse, the current companies need toconsider the establishment of a marketing strategy to restore the decliningperformance of the company’s situation.In this paper, TF Valve Company sales decline as background, analysis of thecompany’s marketing strategy, by some aspects of the macro environment, microenvironment, marketing issues in-depth analysis by the method of Porter’s five forcesmodel, SWOT analysis, presented TF valve marketing organization structure model.Based on the above analysis, the paper business strategy and business layers made ofdifferent marketing strategy plan on four aspects of differentiated marketing, brandmarketing, channel marketing and promotion strategy and put forward practicalmarketing strategy TF company complies. And around the various departments toachieve marketing strategy should do the job also made specific plans for theimplementation of the marketing strategy of providing a guarantee.Currently valves increasingly fierce market competition, profit marginscompressed again, hoping for a detailed analysis of this paper can establish a newmarketing system TF valve to a certain extent, can alleviate the current sales declinein the company’s other marketing problems encountered.