Marketing Strategy Research Of ZY Gas Company

Gas is an important factor of production,in this paper,the gas products including oxygen,nitrogen,argon,hydrogen,helium and other,gas product marketing service object can be used in electronics,petrochemical industry,iron and steel metallurgy,glass,machinery manufacturing,food,medical and other industries.At present,the gas industry is closely related to the development of the national economy,the rapid growth of the national economy and the gas market demand led to the rapid development of gas industry,gas industry attracted multinational gas companies,state-owned enterprises and private enterprises enter,competition is becoming increasingly fierce,gas industry in the face of the challenge of the market also ushered in the development of the market opportunities.How to grasp the opportunities for development,higher requirement has been put forward for the gas company to challenge the competition in the market,gas companies must carefully study of corresponding product gas marketing combination strategy,establish the leading competitive advantage,development and expansion of the market competitiveness of enterprises,which is currently ZY gas company focus on an important subject of the marketing mix strategy.In this paper,the ZY gas company gas product marketing activities as an example.Using the basic theory of marketing,according to the main problems existing ZY gas products marketing,consulting references and write a literature review,focus on problem oriented,explain product gas macro and micro environment analysis,using five forces model and STP target market strategy analysis method,proposed the marketing strategy on the corresponding industrial activities in the product gas.ZY gas company to carry out gas marketing portfolio strategy research has important theoretical value and practical significance.In combination with the ZY gas company gas products marketing examples,explain ZY gas company's external environment,mainly with Chongqing gas industry related to political factors,economic factors,social factors and technical factors,and supplier of gas industry,the buyer,substitutes,potential competitors and the existing competitor analysis,of ZY gas internal environment SWOT analysis,elaborated ZY gas have advantages and disadvantages,and in the process of economic development in Chongqing,facing opportunities and threats against.Focus on the use of PEST analysis,the gas industry five forces model analysis,SWOT analysis.Explain the target market strategy choice of ZY gas company.ZY gas product strategy,price strategy,promotion strategy and place strategy are put forward.Put forward the corresponding organization,human resources,management system and process control and other means to ensure the smooth implementation of the marketing mix strategy.