Advertising Strategy Optimization Research For D Auto Company

In recent years, China’s rapid development of the industry of advertisingmedia, advertising media market booming, due to the emerging advertising mediaadvertising media and foreign influx of enriching our advertising media market,but also exacerbated China’s advertising media market competition andmotivation. The fierce competition of China’s advertising media market causedthe relative surplus of advertising media resources and polarization of audience,in the face of advertising media types and quantities, and the use of the complexand changeable environment, the enterprise needs to the audience and the mediahabits of advertising media analysis of precision, using the media combinationmethod and reasonable, can the advertisement information effectivelycommunicated to potential customers and target market, and achieved the desiredeffect of advertisement.This article from the status of enterprise applications for the practical needsof advertising media mix strategy and competition starting, based onsummarizing the previous research, the brand potential audience and theaudience’s media habits made investigation and study, analyzes the influence ofdifferent factors on effect of the enterprise advertising media. In order for theenterprise, advertising media the selection and combination of establish afundamental framework. In contact with the habit of advertising media, a comparative analysis of the characteristics of different categories of televisionand Internet advertising media and the release of selection, assessment of TV andnetwork advertising media tools of quantity and quality were studied, in order toprovide decision basis for enterprise specific selection and combination ofadvertising media. Through the design of the overall strategy of the enterpriseadvertising media mix delivery, provides a set of advertising media optimizationscheme, which will be of qualitative research and quantitative analysis methodwas applied in the process of implementation of advertising media mix strategy,so that enterprises in the formulation of the advertising media selection strategycan avoid the blindness, because only consider brand awareness promotion orsales promotion and so on single factor brings, this article through the analysis ofpotential consumers of competitor analysis research and brand itself and theinvestigation research and example analysis of consumer media habits to verifythe proposed strategy to optimize the performance index of the feasibility and theoptimized achievement. It is also create a foundation for the brand manufacturersto achieve sales and brand awareness hint.