Research On Enterprise Invisible Assets And Its Identification

The increasingly fierce competition between enterprises appears along with thefast-developing technological innovation, and many competitors are beginning toseize market and related field which belong to certain enterprises’ core business, andit is necessary to reshape core business for enterprises to survive and achievesustainable growth. To sustain growth, identifying corporate underlying invisibleasset is inevitable. Therefore, this article focused on how to identify corporateunderlying invisible asset, aiming to help enterprises to distinguish someindistinguishable value, which contributes to reshape core business, and finally assistenterprises to achieve sustainable growth.First, this article started with corporate underlying asset and its related concepts,relevant definitions of corporate client and associated theories of corporateexpandability, and respectively stated, on the basis of literature research, the cleardefinitions, characteristics and components of corporate invisible asset, corporateclient and corporate expandability.Then, on the basis of the research of associated theories, to structure corporateinvisible identification system, this article stated from three dimensions: invisiblebusiness platform, invisible corporate client value and invisible expandability,including14indexes in total. Invisible business platform covers8indexes: invisiblebusiness platform for related product and customer, invisible business platform forshare of wallet, invisible business platform for related skills, invisible businessplatform for related network, invisible business platform for related subversion,auxiliary invisible business platform and non-core invisible business platform.Invisible corporate value covers4indexes: customer segmentation invisible valueexcavation, customer trust invisible value excavation, customer data invisible valueexcavation and external borrowing invisible customer value. Invisible expandabilitycovers2indexes: the expandability of invisible focus and the expandability ofinvisible talents.Finally, by using AHP to analysis collected questionnaires, studying the JT bankcase, this article re-ranked the weight of the14indexes, found out comparativelymore influential indexes in JT bank case, assists enterprises to identify crucial pointsin the process of invisible asset recognition.