Research On The Makting Stategy Of "Invisible Champion" In Jia Sheng Dairy Industry

Under the guidance of marketing strategy and Simon's stealth champion,the present situation of the marketing of Weihai Jiasheng dairy industry,the environment,competition and SWOT analysis of the Jiasheng dairy industry,thus making the "stealth marketing champion" strategy of Jiasheng dairy industry,and putting it into practice,will help to expand its market share and provide benefit for other dairy enterprises.Reference and reference.This paper mainly includes the following three parts: first,the marketing status of Jiasheng dairy industry.This chapter introduces the characteristics and main problems of domestic dairy marketing,the basic situation of Jiasheng dairy industry,enterprise positioning,product characteristics,product price,marketing channel and marketing mode.Two is the environment,competition and SWOT analysis of Jiasheng dairy industry.On the basis of the analysis of the previous chapter,it analyzes the strategic marketing environment of the Jiasheng dairy industry,and analyzes the advantages,disadvantages,opportunities and challenges of the Jiasheng dairy industry.Three is Jiasheng dairy's "invisible champion" marketing strategy formulation and implementation.First,under the guidance of the theory of "invisible champion",the marketing strategy target,target market and market positioning of Jiasheng are formulated.Secondly,the marketing strategy of Jiasheng dairy industry is optimized.Finally,the marketing strategies are implemented,such as strengthening the construction of the marketing team,improving the comprehensive quality and ability of the marketing staff,improving the incentive mechanism,and realizing the incentive of personal growth and development.