The Research On Tourism Marketing Strategy Of Guangdong Hot Spring Tourism Destination

Guangdong is famous as a hot spring tourism destination in China.Despite itspopularity,the development of Guangdong hot spring tourism destination is also facingmany problems.On one hand,the market of hot spring tourism in Guangdong is highlyconcentrated and tends to saturation.Customers from Guangdong province account forabove90%.Customers from other provinces just account for a small proportion,and onlyget a very slow growth.On the other hand,there is an obvious seasonality in timedistribution of the customers.Because of these problems,the pressure of marketcompetition of Guangdong hot spring resort industry is becoming increasinglyintense.Exploring the potential tourist market is the urgent problem facing Guangdonghot spring resort industry.Based on the survey of Guangdong hot spring tourismdestination,using the analytical tool"Baidu index",this paper makes a deep analysis on thenetwork awareness of hot spring tourism destination in Guangdong.According to theresearch,in terms of time distribution,the trend of time-changing curve of Guangdong hotspring tourism destination network awareness is basically in accordance with that of thereal tourist market,but a time deviation is observed in the occurrence of the wave.In termsof spatial structure,Guangdong hot spring tourism destination network awareness and realtourist market have a certain similarity in general feature.However,there are still certaindifferences.The discovery offers a useful reference for both exploring potential touristmarket and determining optimal marketing opportunity in the future development ofGuangdong hot spring tourism destination.Finally,this paper puts forward relevantmarketing strategies based on this discovery.