Research On Tourism Destination Marketing Under The Age Of Network Consumption

With the rapid development of information technology, the Internet has penetratedinto every corner of people’s lives. High technology also will be increasingly common inmodern service sector, the demand for high-tech talent is also increasing. Application ofInternet technology is more convenient for tourists and tourism practitioners, people cansearch through the network query information, reservations, purchase products and paymore. Integration of communications and information technology and interactiveexperience to visitors based tourism will also become the general direction of the wisdomof the future tourism development.Destination marketing features in the era of network consumption is very obviousthat online consumer convenience and ease of travel marketing companies should be asthe most important factor to consider. Of course, a complete tourist destination marketingmodel, the consumer is not limited to tourism, tourism marketing companies, networkmedia constituents, but in the whole industry chain of operations, improvement andmaintenance. Destination marketing for tourism research in the field, is already oldersubjects, but it is undeniable that, irrespective of any age, destination marketing are alsovery real and urgent research topic. Marketing itself is a very variability, but the eternalnature of the field of innovation. Based on the current network under the boom era ofconsumption, Xi’an tourism destination marketing model for analysis and research, inpractice, to be fleshed destination marketing, making it more times, but also want to beable to tourists and tourism enterprises bring practical value. In this paper, literatureanalysis, by induction of previous scholars have conducted extensive research literaturetopic and collation, analysis and thinking, trying to figure out the context of tourismdestination marketing research. The use of a questionnaire and mathematical statisticsmethod to Xi’an tourism destination, for example, analysis of the Xi’an tourismdestination marketing situation, through the network and market survey research fieldcombining consumer psychology and behavior from tourists analysis focused on twoaspects of Description of the current tourism destination marketing should solve mostproblems and put forward the idea of Xi’an tourism destination marketing model. The main contents of this paper are:First, the research background, purpose, meaning and methods are described in thispaper, demonstrate the technical route of this paper from the structure of the content.Secondly, the use of literature analysis, based on focus thesis, the concept of tourismdestination marketing and web content consumption defined; then summarized analysisof literature related literature at home and abroad, from which to understand the thesiscase studies in this field.Third, under the background of network consumption, the consumption of the statusof network research, mainly analyzed the current situation of the industry, consumers andtourism enterprises tourism network brands.Fourth, the main part of the paper, according to the network characteristics of thetimes, from a comparison of the old and new marketing model, tourist demand andconsumption, a new era of innovative ideas up marketing model will be described.Fifth, the empirical part, according to the proposed text of the status quo prior toanalysis and methods of empirical investigation tourists in Xi’an, by analyzing the surveyresults illustrate the actual problems of the destination, which proposed research Xi’antourism destination marketing model.Finally, the study results in comparison with the traditional marketing model amongthe era of tourism destination marketing network consumption characteristics, combinedwith empirical investigation of the case to the data analysis, the Xi’an tourism destinationmarketing innovation model.