B. Braun Medical Devices Beijing Company Development Strategy In China

With the deepening of China’s medical reform policies，the Chinese governmenton the market as well as the construction of primary health care in rural grass-rootscommunity organizations put a lot of money，the number of medical institutionscontinues to grow，this steady growth trend will bring a lot of money into healthinfrastructure. Medical devices as one of the important infrastructure components isbound to make the entire medical device industry expansion directly bring morerevenue to medical device companies.B. Braun Medical Devices Beijing Company comes from German. If B. BraunMedical Devices Beijing Company wants to get competition advantage in the fiercemarket，it is necessary to grasp the changes in the internal and external environment，identify business strengths and weaknesses，and opportunities facing and threats. Onthe bases，developing a new strategy for the company and helping companies expandtheir market share.Main contents are: chapter I presented the research background，purpose，significance，content，research methods and thesis innovations. Chapter II B. Brauncompany internal environment analysis，a detailed analysis of the main aspects fromthe history and development of the company within the company competitive.Chapter III B. Braun company external environment analysis. First of all， B. Brauncompany macro environment and the internal environment of the medical deviceindustry analysis， then plan a suitable development strategy. Chapter IV a clearstrategic development goals and the company’s strategic positioning，developing astrategy for B. Braun Company. Chapter V B. Braun Company develops strategy forthe implementation of safeguards to ensure the smooth realization of strategy. ChapterVI analyzes the status quo of China’s medical device industry and problems learnfrom the successful operating of B. Braun Company，to help improve our domesticcompanies.