Research About The Problem And Improve Strategy For International Settlement Of Bank Of China Sunshine Branch

In recent years, with the continuous development of the national economyand the deepening of economic globalization, the international settlementbusiness has also ushered in the golden period of its development. Internationalsettlement business of Bank of China branch of sunshine average market sharesince2005has been in a leading position in the industry, is a majo r source ofincome for sub branch. The international settlement business as intermediarybusiness, has its own advantage, it does not take the bank funds, bank credit isnot subject to size constraints, and less investment, high profit, become the mainreason for banks to carry out the business. But as competition intensifies, thesunshine gradually development branch subject to geographical constraints,limiting its business development, many problems gradually coming out.This paper first focuses on the related problems about internationalsettlement business in Sunshine Branch, including onefold type, increasingcustomer structure improvement, the limited public service function andgeographical restriction. Then, some countermeasures are accordingly putforward to promote the international settlement business in Sunshine Branch.These measures include enriching the business variety, enhancing the marketshare and product innovation from many initiatives, cultivating the target marketand target customer, breaking through the geographical restrictions andperfecting its own quality.This paper is expected to provide some references forthe development of the international settlement business in Sunshine Branch andalso other banks.