Strategy Study For Guangdong Branch Of Bank Of China To Respond To The International Settlements Competition Of Foreign Banks

Since China's accession to the WTO, the five-year protection period for China's banking industry has ended. With the full liberalization of China's banking sector, foreign banks and China's domestic commercial banks will have fierce competition on arena, customers, business, human resources and other various fields, and of course the most competitive business is focused on foreign-currency service rather than RMB service. Therefore, how to respond to the new and more severe competition in China's financial market is a fatal question for Guangdong Branch of Bank of China, who takes foreign-currency service as its core competence.Foreign bank will bring more development opportunities, such as advanced technology, management concept, service innovation and product innovation, which will help Guangdong Branch of Bank of China to improve competitions. Meanwhile, foreign bank's management experience, high-tech network will give them more pressure. Based on international settlement business, we will talk about under new competition, what's the advantage of foreign bank? What's development strategy? For Guangdong Branch of Bank of China, what's advantage? What's disadvantage? What's the reason? How to improve them?The main structure of the paper is divided into eight parts:First, introduction, discuss the background and the significances of the topic in the paper, the content and method of study, research idears and framework, the main contribution ;Second, I briefly outlined the concept of the related banks competition and international settlements theory;Third, I focus on the current status of foreign banks and their development strategies;Fourth, through the analysis of the status of Guangdong Branch of Bank of China in the international settlement business, I try to figure out some existing problems and the causes during its development;Fifth, analyze opportunities and threats from the external environments, as well as the advantages and disadvantages in their internal resources;Sixth, I discuss in detail some suggestions and strategies;Seventh, how to use these strategies into practice and avoid risks in process;Eighth, conclusions, these strategies will improve Guangdong branch of bank of china performance and help to develop the RMB business.This paper originates from author's own practical working experiences of international settlements in Bank of China and Bank of America, and compares the state of competition of Bank of China and foreign banks in the international settlement field. I hope that in this special period, the paper can help China's domestic commercial banks to further understand the management of foreign banks in the international settlements and take the corresponding strategies to face their fierce competition. I believe it will be of great practical significance and reference value.