Study On The Marketing Strategy Of China Life Insurance Limited Tianjin Branch Participating Insurance

For Tianjin China life，Channel marketing management is more than for5years time.By virtue of their political status and economic strength，the overall performance of thecompany has always been to maintain the industry-leading，However，with an army raisedpeace life，in healthy crowd，the scale benefit of marketing strategy under the guidance ofTianjin，life insurance channel advantage position in the Tianjin regions has been fluctuated.In this paper，by using both in theoretical research on enterprises’ marketing strategies，theuse of marketing knowledge and combined with the specific circumstances of the enterpriseunit，research and formulate the future adjustment solutions in dividends insurancemarketing strategy，make the company in an insurance business development to make abreakthrough，to expand marketing-share，as for the good reference of future dividendstype life insurance marketing.In the theoretical research，the innovation of insurance marketing strategy should startfrom the transformation of insurance marketing concept. So，the strategy of marketingshould also be timely adjusted according to the characteristics of life insurance products，which need to focus on the interests of customers marketing7P combination，To make themarketing activities to the customer as the center，closer to the "meet customer’srequirements" as the marketing essence.This paper make a comprehensive analysis of the development status，the advantagesand the problems of Tianjin China life insurance marketing channel，and do the analysis forthe external environment and internal conditions of enterprises via SWOT. On this basis，comparing the successful experience of Ping An Life，and concluded that the dividendinsurance marketing strategy is ‘take the customer as the core’ which should be aninevitable choice for the future development of the life insurance marketing，and also putforward specific suggestions to the innovation of the enterprise marketing strategy.