Research On Optimization Of Marketing Strategy Of A Life Insurance Branch Company In Central China

The uncertainties of market economy development are aggravated by the continuous development of information globalization and the renewal of marketing environment.In market competition,marketing strategies such as products,services,prices,channels and promotions are all related to the success of enterprises.With the rapid development of modern economy,people's insurance concept is becoming stronger and stronger.Traditional insurance business relationship is no longer adapted to the development trend of China's insurance industry.If we want to maintain a certain market position in the same industry today with rapid economic development and fierce competition,we must change the marketing strategy.In this case,it is undoubtedly the magic weapon for the company to win in the market to formulate a marketing strategy suitable for the development of a life insurance branch in a central province,and how to implement and promote the marketing strategy is also particularly important.Starting from the study of the marketing strategy of a life insurance branch in a central province,this paper pays attention to the organic combination of theoretical analysis and empirical research,carries out continuous discussion and Research on enterprise management ideas and marketing,and applies STP to the problems and reasons existing in the marketing process of a life insurance branch in a central province.And 4P theory is used to analyze a life insurance branch in a central province.Through the analysis of the marketing environment of the enterprise,the insurance industry is subdivided into four parts.According to the results of the market subdivision,the target market of a life insurance branch in a central province is found out,the reasonable market positioning is made,and the 4P strategy suitable for its development is worked out.The strategy fully takes into account the characteristics of the enterprise.Finally,in view of the problems existing in its marketing,it puts forward specific suggestions to promote the smooth development of marketing work.At present,most life insurance companies are generally facing marketing bottlenecks.If innovative marketing strategies are widely applied to other companies in the same industry,it will also provide effective reference for China's life insurance marketing strategies,and promote the formation of a virtuous circle ofcompetition in China's life insurance market.