Huayi Brothers Media Corporation M&A Case Study

The rapid development of film and television industry cannot be separated fromthe support of the capital market. In recent years, more and more companies throughthe merger of film and television industry have been vigorously developed. This paperthrough t HUAYI company mergers and acquisitions three media companies in2013,get a research firm performance and the performance of the synergistic effect analysis,and thus makes for film and television industry M&A of general revelation. Bybuilding the film and television industry M&A theory model to analysis the film andtelevision industry’s M&A motivation on the one hand, through mergers andacquisitions to achieve more excellent content companies are cash flow, on the otherhand by external transaction cost can be converted to internal management costs toabsorb more film and television talent for enterprise development services., HUAYIM&A activity this year has a good market performance, short-term wealth effectincreased significantly, investors optimistic about the future after the merger ofHUAYI brothers. Mergers and acquisitions to HUAYI brothers has injected newvitality and development opportunity, through mergers and acquisitions HUAYIbrothers got show excellent TV manufacturing team with actors, continue toconsolidate foundation for company’s future development, through mergers andacquisitions HUAYI brothers to extend the industry chain, the future can also usemobile game as derivatives market to development of film and television industry.