The Strategy Of TJPH Pharmaceutical Group

Countries around the world have put the pharmaceutical industry as new andhigh technology industries, and become a new economic growth point after theinformation industry. The Chinese government attaches great importance to thedevelopment of the pharmaceutical industry, the industry scale, industry policy,financial investment, preferential tax, industry control, market regulation, new drugresearch and development and so on has carried on the systematic, standardizedmanagement, the pharmaceutical industry in system, mechanism, management ideaand operation mode has larger breakthrough, scale of industrial development,economic growth and the contribution to GDP is more and more significant. Butunder the influence of the development of science and technology level and economicdevelopment level, development scale and the quality of pharmaceutical enterprises inour country and the world first-class compared to the development of pharmaceuticalenterprises still have greater disparity. And numerous pharmaceutical companies tokeep in the fierce international and domestic market competition advantage, must bestarting from the actual situation of the medicine industry development of our country,draw lessons from the advanced enterprise management concept and operationmechanism, exploring the this enterprise development needs and establish theeffective strategy of control system.This paper based on the related theory of strategic management, combined with acomprehensive study on the current policies of the new medical and health systemreform, comparative analysis of the current situation, our country medicine industrydevelopment and competition situation. TJPH pharmaceutical group as the researchobject, using PEST analysis, SWOT, Porter Five Models, analysis summarized TJPHpharmaceutical group of the external macro environment, industry competitionsituation and participate in the competition, the strengths, weaknesses, opportunitiesand threats. On this basis, has been clear about the TJPH medicine group’sdevelopment strategy and strategic location, the group in the current marketenvironment is the strategy that should be adopted in the control method and the way.The purpose of this paper is to apply strategic management thinking byestablishing a scientific and effective system of controlling strategy, for the development direction of TJPH pharmaceutical group, help them adjust and fullyconfigured internal and external resources, improve TJPH pharmaceutical group thequality and efficiency of development.