| With the rise of corporate social responsibility movement by enterprises in western countries in the 1990 s, the meaning of corporate social responsibility by the enterprises has gradually enlarged. The corporate responsibility to the enterprise itself, to shareholders, employees, consumers and other groups, has extended to the community responsibility. Since then the community participation behavior of enterprises has gained more and more attention from home and abroad. Corporate social responsibility requires that enterprises should not simply pursue the maximum profit. The enterprise has the obligation to bear the responsibility as "a citizen", and one of the performance of its social responsibility is to participate in community construction.This paper studies the X steel plant in Jiangxi Province by using the literature search method, questionnaire method and interview method to collect the relevant information, combined with the embedding theory, social capital theory and social action theory. It is a empirical research on the community participation behavior of the X steel plant in job creation, environmental protection, employment training, public service and other public welfare activities. In the process of analysis of data, this research mainly uses the SPSS statistical analysis software to analyze collected data, and at the same time uses qualitative data analysis to supplement its inadequacies, so as to elaborate the community participation behavior of the X steel plant.Through analysis and description, it shows that the inadequacies in the status of the community participation behavior of the X steel plant are as follows: lack of diversity in the participation; failure to fulfill the community social responsibility to the disadvantaged groups; Lack of communication between the enterprises and the communities; lack of publicity. To improve the above shortcomings, the author holds that the reconstruction of the enterprise social responsibility to communities can start from the enrich of diversity, the greater emphasize on community participation of enterprises to the disadvantaged groups, and the intensify of the publicity. |
