Apparel Brand Idea Importance On The Expression Of

As the saying goes: "to adapt oneself to tailor", people in today’s increasingly rich material life, fashion culture has gradually permeated. Compared to the single tailored in ancient China, the development of today’s society has made "cloth" figure soared, and the fashion culture of "clothing" echoed, become a new fashion culture. Due to the development of the historical process of human society, clothing is no longer simply limited to cover the body avoiding shame role. From the primitive society of nascent period covered with leaves to ease the current fashion industry position in society, it not only witnessed the brilliant course of development of human social civilization, but also reflect the people on the inheritance and development of the brand culture is imperative.The development of society and the people constantly improve aesthetic level determines the necessity of garment industry rising, clothing not only has high social status, but also having the art can not be replaced. From the social status, the reason why people scramble for fashion development, because it is representative and symbol of social status and social level, which is obviously one of the fundamental reasons of the garment industry development. Secondly, from the artistic aspect, the aesthetic concept of people, the perfect combination of clothing and aesthetics, which makes the clothing development a. Clothing is not only a symbol of fashion, is a symbol of the times. Is not only a symbol of the times, it is a symbol of corporate culture. One key to successful enterprise brand is the designer of the design concept. Clothing conference is to show more and improve the main display of brand culture. Thus, the clothing brand closely related, complementary released. So, in recent years, whether domestic or international clothing issued develops rapidly, remarkable. As a new generation of fashion trend of the subject.This paper studies and analyzes the present development situation of domestic and foreign apparel. On the basis of this, from the start of apparel meaning, analyzes the characteristics and development direction of apparel, as well as a successful apparel brand culture of sublimation has the extremely important impetus, expounds the classification of clothing release. And the difference between the meaning of existence. Through the analysis of the current situation in the garment industry and points out that the release of apparel importance on the expression of the brand idea. For example demonstrated through the description of the image of clothing and other promotional methods different release. Apparel represents not only the designer’s creative thinking is the brand culture show, brand connotation upgrade. Through the four fashion weeks exposition, more explicit fashion to the important position of the expression of the brand, and put forward the higher request to the fashion show, as a model should be more enrich their cultural heritage, so as to improve the overall image of Chinese clothing industry brand.