The Research On The Application Of Fashion Trend In The Brand Planning Of Knitted Garment

With the development of knitted garment industry, the number of knitted clothing band increases rapidly,so in order to solve the great competitive pressure between the brands, the companies should focus on their core competitive factors to improve their brand planning ability, which is very important for the clothing industry's survival.Although China is a big country for knitted clothing,we still have a certain gap compared with the developed countries because our knitted clothing brands started late. Besides,we are relatively week in planning and designing. In face of this situation, to improve the brand planning ability and make excellent comprehensive planning become the theme of China's developing knitted garment industry. With the fashion trend as the guidance of the knitted apparel brand planning is an important factor to promote long-term development of garment enterprises. By applying the popular trend to knitted garment brand planning, and combining the popular trend with its own brand style, we can form a set of our own brand planning style. In this way, brand strategy can be guided, and our brand will stand out in the fierce competitive market.In view of the above problems, this paper analyzes the application of knitted clothing brand planning and fashion trends in two aspects, and studies the application method of the fashion trend of knitted garment brand planning. First, through the analysis of the literature review, the author studies the relevant theoretical knowledge of the fashion trends, knitted garment brand planning; secondly, the author analyzes the development of knitted apparel brand at home and abroad,the influence of the fashion trend and their relationship, and studied the specific application of the trend of fashion to the intelligence planning, product developing plan, promotion plan and marketing plan and puts forward some practical methods; finally, with the methods that are put forward, the author makes a specific brand planning for SETEAIL Brand and the feasibility has been verified by practical analysis.During the course of the research, the author employs a variety of ways, such as literature review, information collection, market research, actual brand planning operation and cooperation among knitted clothing enterprise to understand the situation and market trend of knitted garment brand planning at home and abroad.With the combination of theory and practice,the author analyzes the significant influence on the popular trend of knitted garments brand planning, and puts forward the application method of popular trend in knitted garment brand planning, and provide empirical study on the knitted clothing brand. Hope this research can provide certain theoretical support and practical reference for future research for future applications of knitted apparel brand in the fashion trend, and plays a certain reference role to the systematic theory of planning the knitted clothing brand. At the same time, hopefully, with the help of by the application of fashion trends and strengthening its brand own feature, thebrand can promote the brand's product development, improve brand planning and strategy guidance, and ultimately enhance the competition of brand.