The Investment Value Analysis Report Of "A" Company

Since the reform and opening, China lanched the career of infrastructure and construction at an unprecedented scale and speed. In this process, the country is more focused on restructuring and industrial upgrading of the investment projects. Since the socialist market economic system is continuously improving, it forms a pattern of diversified investment system and the investors are more conscious with the scarcity of resources and market risk awareness. Thus, the decision of investment projects becomes more rational. As a result, we choose "A" company as a blueprint for the case study of investment value.By reviewing previous literature on this topic, I found that the researchers before often uses financial analysis or economic value added analysis for the company investment value analysis. But in this paper, I learned the development process, competitive advantages and disadvantages, industry conditions, financial data and so on, and thus the paper will include a comprehensive analysis of the company.At the part of marketing analysis, I firstly discuss the situation and the development status of the Marine engineering equipment industry, then through the "Market Structure-Market Behavior-Market Performance," the SCP paradigm, "A’"s industry and market conditions are introduced. Secondly, the paper analyze the industry and market conditions of "A" company, including the industry conditions of marine engineering equipment industry, the development status, trends, research progress, barriers to entry, market space, the problems they face, the government granted and national policy support. In addition, I make a SWOT analysis of "A" company. Thirdly, through the historical and current financial data, I forecast the financial situation of "A" company in the future, make the accounting valuation, analyze the investment yield and judge its future development potential. Fourth, it describes "A" company’s future development plans, including its business plan and financial plan.Based on the above study, I believe that A is a marine engineering design and manufacturing enterprises, the industry it belongs has received the national attention and policy support, the company itself has a very promoting market, outstanding technical level and rich customer resources. I believe that "A" company has a very promising developing trend and good investment value.