Analysis On The Investment Value Of Southern Airlines

In1934, The stock value investment concept is put forward by the British economist Graham, with the development of the securities market, the rational investment idea been recognized more and more investors. According to our country’s securities market, due to our stock issuance and trading volumes are rising trend year by year, total value of the stock market, has the world leading level, and related securities system in our country and evaluate and analyze the investment value of listed companies is not mature, the lack of related laws and supervision aspects and combine the change of the world financial environment factors led to the stock price volatility in our stock market.In such a market environment, and most investors have not received the stock investment and corporate value estimation of related study, lack of investment knowledge and experience, so choose to blindly follow suit or with conjecture to choose investment object, it largely due to their investment losses. Although our country’s scholars doing research on investment theory to follow the footsteps of the world but still unable to form a set of suitable for China’s national conditions of the company investment value theory.According to the theory of enterprise value investment, we can get enough information of enterprise so that to master the enterprise development ability, and to grasp the future of the enterprise value. In this article, therefore, can study the investment value of the relevant literature and theory, combined with the China southern airlines company, first of all, through the SWOT of southern airlines strategic factor analysis, carry on the comprehensive evaluation to the enterprise comprehensive competitiveness, and then using the related methods of financial analysis, to enterprise’s profit ability, operation ability and solvency for research and evaluation, to provide reasonable support for the enterprise’s financial position data, reusing the research of financial information to the enterprise in the securities market of stock investing value estimation, using the correlation of valuation model to determine its value, and combined with the manifestation of the market, the enterprise’s investment value. In the article, mainly is the concrete method, through the above analysis to enterprise’s investment value, in order to provide the basis for investors choose investment objects...