Competitive Strategy Of Futures Company Client Asset Management Business

As the laws and administrative and the provisions of the China Securities Regulatory Commission allow the futures company begin client asset management business, the problem comes out about the development strategies and the marketing solutions of this new business. We are building EAF Company’s competitive strategy by using PEST analysis, Five Forces Model analysis, SWOT analysis and BCG Matrix analysis. When engaging in asset management business, a futures company such as EAF shall Launch a fund that has unique investment concept or strategy. We shall make marketing plan which focus our efforts on building excellent, elite and enduring asset management products and build a strong competitive advantage by product and service innovation in the company.