Research On Development Strategy Of A Railway Industry Design Company

Effective strategy for enterprise development, is conducive to the mobilization and allocation of enterprise resources, take is unique and feasible and relatively better than the same industry action, enable enterprises to better success and development.At present, the development of enterprises is facing the situation is still complicated and grim, not only opportunity, challenge. Company to develop medium and long-term development strategy of the company after five years of development to play an important role in leading reviews and analysis of the development of the strategic planning, summarize, evaluation of strategic planning implementation, to undertake the successful experience, to maintain the development of continuity, form a set of group company and a new round of development strategy important basis.Paper introduces the meaning of enterprise strategic management and develop the characteristics of enterprise strategy, an overview of the analysis of enterprise external environment and internal resources and capabilities, such as the main analysis tool for strategy formulation. Combined with the group the actual operating conditions, based on development strategy to develop the importance, necessity and strategy formulation process of influencing factors.The paper make clear the internal and external condition of strategic environmental analysis is the basis or presupposition of strategy formulation, using the PEST analysis method, analysis of the national macro economic policy, and the construction industry and the corresponding engineering design consulting industry for environmental analysis, summed up the opportunities and threats of the group in the external environment, and gives the EFE matrix. By using value chain analysis method, on the current internal a railway industry design group resource advantages, disadvantages; the competitive ability of the advantages and disadvantages are analysed carefully, and finally gives the IFE matrix. Finally, combined with the internal and external environment analysis results, the application of SWOT analysis method, gives the SWOT analysis matrix. Select the appropriate the group strategy, determine the strategic goal of development, and has formulated the strategic implementation and the specific protection measures.