Development Strategic Of China Railway Engineering Consulting Group CO.LTD

Survey and design is an important basic work to ensure the project implemented and project construction,Engineering survey and design industry in China is gradually stage into the initial stage. China railway engineering consulting group co., LTD. is a large-scale comprehensive survey and design consultation enterprises, which main engineering survey, design, consultation, supervision, general contract, products and research etc. Now the company face the problem how to maintain the competitive advantage in the new era.This paper starts with the basic theory of enterprise strategy, and expounds the characteristics of enterprise strategy, strategic management, content and method of strategic analysis, the analysis of object enterprise’s basic situation, the facing opportunities and challenges based on the analysis of the problems, make a clear general idea of the company’s future strategy, business development strategy and the ability to develop the next period of time to enhance the strategic aspects of the implementation plan using the method of SWOT analysis.In the future,the enterprise must revolve the state overall strategic design,continuously strengthen the railway, rail transportation and other business areas on the foundation of investigation,and enhance the strength of overseas business competition and non railway industry, explore the development of relatively leading edge features business areas, consolidate market position;Improve the internal management,promote the adjustment of organization, human resources, technology, finance, information, enterprise culture management function.Much more efficiently integrate internal and external resources management characteristic, ensure that the company can accelerate become first-class international engineering consulting company.This thesis research the strategic choice for enterprises and make a direct guidance, research ideas and methods have important reference significance for the implementation of the strategic management, also has certain reference value for the formulation of the enterprises in the same industry strategy.