| With the great changes in the telecom industry internal and external environment, the competition and the advent of the era of 4Q how to maintain industry-leading, rising steadily in a healthy way continuously, under the 3/4 g technology background of further leading development, is one of the major problems facing the Qinghai mobile ,as Qinghai local major communication operators.For the telecom operators, distribution system is the direct contact with customers and an important means of information gathering, the service and sales realizing. Distribution system operator is directly related to the stand or fall of market share, revenue share, customer loyalty and satisfaction. At the same time, good distribution system is the important way to ensure that operators differentiation competitive advantage. The company who mastered the leading edge of distribution channels, can win customers and share, in the telecommunications products become increasingly homogeneous. Qinghai mobile has made a total of four distribution system planning since 2001, have a drink on the distribution channel management experience of some, but compared with the 4 g era requirement for distribution channels, and it has a large gap.Based on the theory of domestic and international distribution channels, the paper made the research on the basis of Qinghai mobile situation and main problems of distribution channels. By analyzing the internal and external environment of Qinghai mobile, from the political, economic, competitive, technology, human resources, financial strength, organization structure, the paper points out the mobile factors of the optimization design of the distribution channel in Qinghai. Eventually ,the paper optimize the Qinghai mobile distribution channel design, and puts forward the safeguard measures of the optimization system, to make channel management provide guidance, and provide reference for Qinghai mobile and the development of related enterprises. |
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