Research On A Bank Marketing Strategy Innovation Under The Background Of Internet Financial

In recent years, with the development of Internet technology and the penetration of the financial industry, the Internet Financial this emerging industry is developing rapidly, is not a small impact to the traditional banking that stick in the mud of the industry management pattern, will also be traditional banks to change the crossroads. With electronic commerce and information technology, the Internet financial industry in the channel and the model of financial services is showing a strong innovation and competitiveness, and has a far-reaching influence on the management mode and development mode of the traditional commercial bank. Therefore, how to speed up the deep change of business service models with A bank as the representative of the traditional commercial bank, to deal with the Internet financial enterprises to nibble on the market share, has become an important moment of a pressing matter of the moment transformation of commercial banks to meet the challenge.This paper explores the history and trend of domestic and foreign typical countries Internet financial business development, by comparing the domestic, analysis of the current situation of the Internet financial development in China and the future development of the Internet, and introduces in detail the existing financial model.After the introduction of the Internet financial theory and the development background, this paper focuses on the presentation of the specific circumstances of the traditional commercial banks on behalf of A bank, including several business scale, variety, customer segmentation, marketing environment and the existing problems, and through the SWOT analysis method, precise positioning of the A bank existing marketing environment, objective analysis of the current development situation of A bank, the A bank to deal with the Internet financial development of marketing planning.Subsequently, several feasible schemes from direct bank, bank, Micro message network micro loan and large data banks in four big aspects in detail to out of A banks for the business model, service model and marketing channels, give out the direction of development of A bank marketing innovation.Facing the new situation of Internet finance be raging like a storm, the changing needs of our customers, external competition, in the case of A bank commercial banks need to continue to uphold the concept of innovation, change trend and accurate grasp of the Internet financial integration, accelerate the Internet technology and the financial service depth, change management idea and mode of development, to provide more quality products and service to the customers at the same time, to realize the transformation of the development of their own.