Study On Marketing Strategy Of Commercial Banks Confronting Internet Finance

With the continuous development of the Internet economy, provides support for Internet social networking applications, cloud computing, data more and more as the business development of traditional industry, the degree of penetration of Internet on the traditional economy increasing. In the year of2013, All financial balance treasure to the virtual currency bit coin, and then to P2P online credit development like a raging fire, the Internet financial concern. Everyone in the mode of Internet financial innovation sigh and efficient at the same time, also in thinking about the relationship between the Internet Finance and traditional finance, Internet Financial for traditional financial vitality, is expected to open a new era of financial reform.Based on the theories of financial innovation theory, the user experience theory, marketing theory and a large number of literature, defining the relevant concepts of electronic commerce platform, and analyzes the characteristics of electric business platform of traditional business enterprises and commercial banks, and contrast the differences between electric business platform; development status analysis and study of domestic and foreign commercial banks the industrial and Commercial Bank of China, and to the electronic commerce platform as an example, SWOT model and commercial bank business platform, analysis of its strengths and weaknesses and the opportunities and challenges; analyzed our country commercial bank to deal with the Internet financial marketing strategy, and gives reasonable suggestions.