Roman Network Marketing Strategy Research-based On Consumer Behavior

Electronic commerce era, for various industrial development has injected new vitality. Network marketing of high performance-price ratio, can save both the traditional marketing channels required stores and personnel cost, but also can use the internet more permeable to city or even the international market, but also with consumers to fully communicate with and understand the actual needs of users, has become many clothing companies competing with the marketing mode; for consumers, in a time of economic crisis, people’s work and life pressures, purchasing power drops relatively, network clothing products rich, can not only meet people’s needs, but also to consumers than traditional market lower prices to buy the same product quality, and energy savings, more and more people joined the ranks of online shopping, for the traditional clothing company network marketing development provided vast development space.Founded in 1984, Romon, gradually become China’s largest suit manufacturing enterprises. However, after nearly 30 years of rapid expansion, hard to avoid encounters some bottleneck. Domestic including Romon, all clothing enterprises in the network marketing strategy and took many roundabout way. At the same time, our country specific cultural background, there are special consumer shopping habits, which makes the Romon garment enterprises in the implementation of network marketing should be combined with the online consumer shopping behavior of the elements. Therefore, based on the consumer behavior of the clothing network marketing strategy as the research object, analyzes our country network consumer behavior characteristics, combined with the characteristics of clothing put forward corresponding network marketing strategy.This paper from the current situation of clothing, the network marketing environment, market situation and internal resources and ability of system analysis, and analyzes the clothing network marketing present situation and the existence question; secondly, through the questionnaire design and distribution, recovery, the statistical analysis, analysis of network consumer behavior characteristics and it analysis of the online consumer shopping behavior of clothing the implementation of network marketing strategy influence, as Roman network marketing strategy research on two; once again, by the questionnaire analysis on clothing network marketing strategy design, described in detail a variety of practical clothing network marketing strategy; finally, put forward clothing network marketing strategy of the security measures.