Daqing HK Pharmaceutical Marketing Management Problems And Countermeasures

With the continuous development of social economy, the advancement of reform and opening up, the pharmaceutical industry is faced with increasingly fierce market competition, especially into more and more foreign companies, the pharmaceutical industry has formed a huge impact to our country. Therefore, how to do drugs in the increasingly fierce market competition of marketing management, has become the current pharmaceutical production enterprise marketing faces an important subject.Thesis by analyzing and combing the Daqing HK pharmaceutical company sales in recent years, variety structure, marketing strategies, cost control, and the recent pharmaceutical industry faces a complex environment, analyzes the problems existing in the marketing management of Daqing HK pharmaceutical company, put forward specific countermeasures and suggestions on the marketing management. Thesis mainly includes the following contents: one is the introduction of the paper selected topic background, research purpose and meaning, domestic and foreign enterprise management innovation research of the main literature and commentary, research content and structure. Second, elaborated the basic theory of the pharmaceutical enterprise marketing, including pharmaceutical companies related theory and the basic theory of marketing management. Drug companies related theory including the concept of drug and characteristics, the characteristics of the drug distribution enterprises; Marketing management basic theory including the concept of marketing management, the essence of the concept of marketing, marketing management and marketing mix theory model. It is to our country present situation and development trend of pharmaceutical industry was analyzed, and then introduce the Daqing HK pharmaceutical company profile, further various data analysis about the present situation of its marketing, and puts forward problems of Daqing HK pharmaceutical company marketing management, mainly including improper marketing system is not perfect, the marketing segmentation, marketing personnel collocation is improper, not flexible marketing strategy, marketing culture is strong wait for a problem, provide the basis for the next chapter measures suggested. Four is put forward in the last chapter of Daqing HK pharmaceutical companies marketing management problem diagnosis, put forward the corresponding countermeasures and Suggestions, in order to help to Daqing HK pharmaceutical company marketing management. One is to strengthen the marketing of human resources allocation, and improve the marketing ability of organization; Second, comprehensive update pharmaceutical marketing concept, to adapt to the new marketing environment; Three is a positive correction pharmaceutical marketing strategy, establish and improve marketing mode; Four is building the new marketing culture, establishing the image of brand marketing. Through the above research, in order to Daqing HK pharmaceutical factory improve marketing level, management level and profitability.