YR Pharmaceutical Company’s Marketing Strategy Research

Medicine industry is expected to2020, our country will become the world’s second largest pharmaceutical market, YR pharmaceutical industry independent research and development GD medicine belongs to the category of new drugs, the drug for the prevention and treatment of coronary heart disease, cardiovascular disease has significant curative effect. Can say is the major brands of medicines for the treatment of disease of heart head blood-vessel. However, due to the similar drugs and alternative products in the industry into unceasingly, makes the enterprise on the price of the product is carried out between the fierce competition, GD drugs has entered a period of the bottleneck of sales. So how to exert their own advantages, to develop in line with the market environment of the marketing strategy, make the company a reasonable standard marketing competitiveness.This paper USES the method of literature research and empirical research, in order to YR pharmaceutical company’s main Chinese medicine GD as object, analyzes the YR pharmaceutical companies and customers a large number of sales data. From market research, using the five models, SWOT analysis,4p marketing tools, such as theory, parse the GD product market environment. Through the market segments, established the product strategy, price strategy, channel strategy, promotion strategy, service strategy. And base of prescription drug marketing strategy and professional marketing strategy are analyzed, and think that GD drugs should be according to the different development stages of target market, the same market different product life cycle, formulate marketing strategy for their products. In this article, through YR pharmaceutical company marketing present situation and problems in the analysis of the discussed YR pharmaceutical company pharmaceutical marketing macro environment, micro environment, design the marketing strategy of YR pharmaceutical company, provides the reference for other medical market marketing, also to the development of China’s pharmaceutical industry has a certain reference value.