The Research On Financial Strategy Management Of Enterprise Groups In China

Since 21th, more and more enterprise group with the improvement of the industrial chain. Enterprise group is an advanced management model for modern enterprises.However, economic and social environment changes rapidly, enterprises’survival and development face many risks, Especially financial risk. Research shows that,the life of our enterprise is much shorter than these developed countries such as Japan and America. The reason for this phenomenon is that we have experienced the transition period of the reform and opening. Most of the domestic enterprises only pursue scale expansion and the interests. But in the current economic, it must be washed out by the market.In recent years,the competition between the enterprises has shifted from simple pursuit of scale of production to the pursuit of the promotion of enterprise value gradually. Therefore, managers shoud pay attention to the changing extemalmarket environment,and adjust business strategy, especially the financial management strategy timely to remain invincible. Financial management strategy is superior to the traditional concept of financial management, it focus on the future, focus on financing, investment, income distribution, planning the direction of future financial activity,and ways to realization the goals.Hisense group is a large group of 44 years of operating history,it has lived 100 enterprises Chinese, also the bibcock enterprise of China electronic companys. From the financial report wich Hisense group disclosure,we could see that the financial indicators are in high level in the same industry. The steady financial strategy is used.That has been known to the outside world as Hisense’s characteristic.In this text,I have discussed about the basic theory of financial strategy management as the start,and used Hisense group as a case to study, compared other 9 listing Corporations’ financial status in the same industry. Analysised Hisense group’s financial strategy and draw the experience and conclusions. Purposing to make a comprehensive understanding of the financial strategy management,to provide reference for enterprises’selection of financial management strategy and provide the case for study.This paper is divided into six parts, the first part is research background,significance and research status, introduces the research focus and research contents of this thesis; the second part describes the theory of financial strategy for the managemen, including the financial strategy definition, characteristics and types of evolution; the third part introduces Hisense group as a case, introducing Hisense group’s basic situation; the fourth part analysis depyly about the Financial management strategy of Hisense group,and compared financial data with other 9 listing Corporations, researching the characteristics of the Hisense group; The fifth part is the conclusion of the research content; The last part expounds the conclusion and limitations of the research.