Research On The Steady Financial Strategy Of MG Company

With the development of China's economy,Chinese enterprises have gradually embarked on the stage of the world economy.Facing the fierce competitive environment of the world economy,how to improve its own competitiveness and maintain its own stable development under economic pressure is the goal pursued by every enterprise.For a company,the overall development of the company is inseparable from the financial management within the company and the overall strategic objectives that are suitable for the company itself,and the financial strategy is an essential and important part.Corporate financial management is a strategy to meet the overall strategy of the company to raise the necessary capital and to effectively manage and use the funds raised.The company's financial strategy can not only have a significant impact on the company's finances,but also have a positive impact on the company's day-to-day operations and future development.As a subsystem of the enterprise's strategic system,financial strategy can well obey and reflect the company's overall strategic goals and requirements.And from the financial aspect to provide financial support and guarantee for the implementation of the company's overall strategy.Due to factors such as national policy adjustments and consumer demand,China's wine industry has entered an adjustment period and the wine market has gradually expanded.At the beginning of the adjustment,all domestic wine companies are in the trial stage,trying their best to give full play to the company's advantages in order to have a place in the wine industry market.As one of the 100-year-old Chinese wine companies,MG wants to stabilize and develop in the industry in such a fierce market environment.Therefore,this article analyzes and studies MG.This article adopts the literature research method,the case study method and the inductive summarization method.Firstly,the research background,research purpose and significance of this article are introduced.Secondly,the theoretical basis of this article is introduced.Then,MG and its financial status are introduced.It is concluded that MG is in the development of “medium debt,low income and low distribution”.After that,the internal and external environment of MG company was analyzed.In view of the current development status and financial situation of MG,a stable financial strategy suitable for the company's current development is proposed,and the principles and objectives of developing a sound financial strategy are proposed and implemented.Again,propose implementation guarantees.Finally draw conclusions.