Study On Enhancing The Market Competitiveness Of Henan Airlines

Well in China’s macro economy, economic growth and stable situation, China gradually opening to the outside world is relatively loose aviation market, which on the domestic civil aviation industry will is an unprecedented opportunity for development, the competition among domestic airlines will also be more intense. At present, airlines, Henan Airlines Co., Ltd.(CNHN), as the largest market share in Henan province.. The situation is still grim, the urgent need to study the new economic environment to maintain sustained competitiveness and to keep the lead in the local civil aviation industry. This article holds the view that the CZHN company should combine oneself is actual, in poor dissimilation to manage planning and design and of brand and service innovation measures were to continue to improve, in order to adapt to the sustainable development under the new situation.More obvious advantages CZHN company’s, infrastructure is complete, with sufficient development stamina; joint after the reorganization of the CZ group company is the leading domestic and complete route network and sales network advantage; both a group with market development ability, good marketing team to respond to changes in the market, there are a number of identification with company values and strategic objectives of the management team; the efforts to build "China Southern Airlines-- your air home" brand image has been deeply implanted in people’s minds, with good brand and corporate culture.But at the same time, it should also be seen that the existing service level of the CNHN is still to be improved, the service level is not outstanding and so on.. For these weak, Southern Airlines should develop the corresponding brand service and differentiated service measures to enhance the company’s overall image, enhance core competitiveness. Its purpose is to improve the business strategy, improve the profitability of the enterprise, improve customer satisfaction, improve customer loyalty. Research shows that loyal customers are the most valuable resources and have practical significance to the company’s profitability and sustainable value..The main content of this paper is: firstly, the homogenization of aviation market management is serious, the brand and service differentiation is not obvious, the core competitiveness is not enough.. Want to attract more high-end customers, enhance the dominant force of the enterprise market, the enterprise will have to do a good service differentiation. Secondly, improve the personalized hardware facilities, the establishment and differentiation of service conditions, so that customer satisfaction, improve customer satisfaction to improve customer loyalty. Finally, the company also implemented product branding service and service innovation, and strive to achieve personalized service, to achieve the perfect unity of standardization and personalization.At present, the western countries have served as the enterprise’s profitability and sustained competitiveness. But in our country aviation enterprise although be aware of this, but basically haven’t in-depth research and practice, in the competitive market environment, it is difficult to show prominent features, this kind of situation, in the process of enterprise development in the future, adapt to the development environment will face challenges. Need to explain how to service differentiation, innovative service brand, to win the core competitiveness of enterprises, is the new subject we need to study vigorously.