| In the study of macroeconomic operation, households, businesses and governments are the main operation of the three sectors of the economy.while the contents of the household financial on asset allocation research study are relatively less compared to the contents of the other two sectors of the economy. However, with the development of the China’s economic, the people’s living standards have improved markedly. With the growth of household financial assets, how to make wealth increase the value is an important issues. At the same time, a variety of financial instruments are also continuously developing. household financial assets may get earnings by reasonable configuration. How to get financial asset returns becomes an issue.The national economy is constituted by the household as a unit. The household as the research object is realistically significant. The study on the factors of Henan Province affecting household financial assets is mainly from internal factors. Firstly,compared to the national household status and asset allocation, the problems of Henan household financial asset allocation are found and summaried. Thus the affect of factors are intuitively display. Secondly, by using the Probit model and the Tobit model, the thesis analysis specific factors. Probit model uses on whether household financial assets factors by Stata12.0 which are involved in the stock market analysis.The accounts type has become a significant variable. This shows that the urban-rural dual financial structure is obvious for a major agricultural province and most populated province. Dual economic structure is clear for Henan to a certain extent. Non-agricultural households hold more risk assets than the proportion of agricultural accounts households. Study on households financial assets use Tobit model to analyze factors, as well as the proportion of household configuration of risk assets and risk-free assets. Subsequently, by the yields of household financial assets in Henan Province and the covariance matrix, this paper applicat surplus asset allocation optimization model to optimize asset allocation. Furthermore, the paper is based on statistical analysis and empirical analysis of Henan Province household financial asset allocation. Financial products for Henan Province households isrelatively a better way to configure. Finally, the paper provides some policy recommendations to have a certain reference value to our household financial assets choice.Innovative research in the thesis lies in the households as the research object.The thesis analysis the financial assets allocation within the household configurations.The thesis from the microscopic point view analysis the factors of household decision-making asset allocation. Through the use of surplus optimization model, the thesis optimizes the allocation of financial assets in Henan Province to obtain higher property income. |