The Planning Of Suning’s 200m Information And Service Store

With the development of economy and the enhancement of residents’consumption level, the domestic retail market is getting bigger and bigger. However, the business of the traditional retailer like Suning continues to slide, the reason belongs to the Internet E-commerce typically like Jingdong and Tianmao develops quickly.Facing the chanlleges, Suning puts forward a strategy that through technology transition to develope the new type store and to realizie the mergence of online E-business and offline store business as well as to offer superior shopping experience to the consumers. Therefore, the major aim of the planning is to map out the new type store of Suning and plan in praticular the business mode, the function position and promotion activity of the new store by combinning the condition of current market and consumers and relying on Suning’s features and advantages.In order to achieve this goal, firstly, this planning analyses the market, consumers and the statusquo of Suning in details. Through those details the paper can explicit the O2O business model of Suning’s new type store, the differentiation positioning of information and service as well as the communication idea of "face to fcae makes good service". The planning can divide into three part:analysis, strategy and summary. In addition, the part of strategy includes strategies perception, performance plan and implement scheme and assessment. At the end of the planning, the author combines the Suning’s executive condition to make a summary and offers a reference to the similar planning activity.