Precise Positioning Leading Marketing Breakthrough

China's compound fertilizer industry is developing rapidly with good momentum,but there are still some problems in a large number of enterprises? Especially in the management level and marketing capabilities,there are still a lot to be improved.All in all,most of the fertilizer production business is still more extensive.As a result of the large number of enterprises,coupled with capital,technology,management and other aspects of the ability of a wide range of differences,resulting in serious homogenization of products,which leads many companies into a vicious competition in the price war.This is not only a waste of valuable business resources,but also reduce the profitability of enterprises,which,in turn,the competitiveness of enterprises also will become increasingly weak.Therefore,one of the important issues need to be solved is to survive under competitive pressure and find a suitable for their own development space.LF Company is a medium-sized compound fertilizer production enterprises in Hebei Province.Since its establishment in 2000,the company has been focused on the production and sale of various crops,cash crops for the compound fertilizer,mixed fertilizer and organic fertilizer.LF Company's JL compound fertilizer exported to all parts of the country,where the products has been widely recognized by the majority of farmers.In the province within the industry LF Company has a great potential in growth.However,for LF companies,how to give full play to their own advantages in the competition,and to enhance the competitiveness of enterprises has been an urgent problem to be solved.As the inaccurate positioning,LF's marketing ability has been difficult to improve.Although the company has a sense of marketing,but the lack of systematic understanding of marketing,market positioning is still at the level of imitation.In order to help LF to solve this problem,this paper uses Tsinghua University Professor Li Fei's diamond map positioning method to carry out positioning strategy research to help the enterprises to find suitable marketing program.Firstly in this paper,the PEST,Porter's five-force model and SWOT analysis are used to analyze the strategic environment of the compound fertilizer industry to determine the development strategy of the LF Company regarding positioning strategy of the main competitors in the compound fertilizer industry.Secondly,the paper will address the history of LF's development of market positioning strategy to investigate possible reasons to inaccurate positioning.Thirdly,diamond positioning method is used for the JL compound fertilizer market positioning with the process of positioning(target market selection),selection(location determination),in place(implementation).Finally,safeguards mechanism will be proposed,based on the new positioning strategy,to solve the LF Company's marketing issues.