Research On Developing Strategy Of CT Bank Foshan Branch

With the successful transformation of four major state-owned banks and entering of foreign banks in our country,the competition among Chinese banks are becoming fiercer and fiercer and the living space of the Shareholding commercial banks becomes smaller and smaller. In order to earn their own space, Shareholding commercial banks are now reconsidering their development strategy.In 1987, CT bank was set up. As one of the earliest established commercial banks and also one of the domestic banks financing in the national financial market, CT bank who made great contribution for our country’s economic construction, created many records in first place in China modern financial history and earn famous at home and abroad. CT bank has grown quickly during the development of our country’s economic.CT bank holds great capital strength, who becomes one of most competitive national joint-stock commercial banks, In 2007,CT bank had already successfully floated himself on both A and H stock market and become the international public shareholding banks.CT bank is now at a new starting point in history and needs to set out a long-term development strategy.This passage make research on the development strategy of CT bank Foshan branch on the base of the related theories of business development strategy. This passage first introduced the basic theory of enterprise development strategy, Methods and tools of strategic research, then used the PEST and SWOT as the analysis tool to analyses the advantage and disadvantage on the competitive ability of CT bank Foshan branch and point out the main problem of the CT bank Foshan branch during his development. At last, base on the own characteristic of CT bank Foshan branch, the passage set forth the development strategy objectives and the The specific implementation plan in the following years.