| New venture is "the main force of the market economy", a substantial increase of new venture means technology’s prosperity, the solutions of employment and the market’ active competition. But the new ventures are often faced with inadequate access to resources, low social acceptance and liability of newness, so the survival rate is often low, which attractes the attention of scholars and practitione. How to improve the performance of new ventures and to make new ventures have a continued growth is a worthy study.This paper takes the new venture as the study object to explore the Influence of enterprise social capital on new venture performance. Based on a review of the relevant literature, this study introduces organizational legitimacy as the mediator factor and summarizes the concept and connotation of the new venture,social capital and organizational legitimacy.This study was collected 165 valid questionnaires, we use SPSS19.0 for statistical analysis. Through empirical analysis, we conclude the following conclusions.By factor analysis and reliability analysis, the study makes a validity and reliability of the test for the three scales of corporate social capital, organizational legitimacy and new venture performance. Three dimensions of social capital which concludes structural capital, relational capital, cognitive capital have a positive impact on the performance,and its impact in decreasing order is cognitive capital, structural capital and relational capital. Three dimensions of social capital also have a positive effect on organizational legitimacy and its impact in decreasing order is relational capital, structural capital and cognitive capital. And the statistical analysis results shows that, organizational legitimacy plays a complete mediating role in the relationship between the relational capital and the new venture performance, but plays a part mediating role in the relationship between the cognitive capital and structural capital and the new venture performance. |
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