Study On China Cement Net Profit Model

As e-commerce business model into the mainstream,more and more traditional enterprises gradually deep into it. However, with the increasing demands of industry and enterprise segments, the site has gradually become integrated class refinement and vertical development trend, this trend offers new opportunities for the cement industry a pillar industry of China’s production building. Faced with restructuring and development of the cement industry, cement industry chain enterprises is an urgent need for the market, projects, technology, equipment, personnel and other exchanges of information, and thus as a target of the birth of China Cement Net, which is constructed of cement industry information, technology, business, personnel, services,communication and other six platforms, set up China cement Research Institute, brand communication center, China cement Council, the e-commerce services and China cement price index(CEMPI) as the core competitiveness, innovative services to meet industry needs, has been recognized by stakeholders and the industry has developed a unique advantage.At present, China mainly in advertising industry portal, members and offline activities as the main profit model, but in view of the special nature of the industry and its development restrictions can not get a stable income. In recent years, China Cement Net After considerable development has become the first portal in the cement industry, have better business channels and resources, their earnings models continue to be customers. Therefore, this article China Cement Net, for example, to study the profit model combines the cement industry environment and China Cement Net internal operational data, which focuses on the profit target profit point source of profit, profitability and earnings measures to analyze the profitability of the screen mode framework to evaluate the profit model from its profitability, profitability and profit model part, and by analyzing the problems found China Cement Net profit model is mainly due to the traditional model of the impact of the industry, leading to the limitations of the way business is advertising, membership mode lack of stable,risk-resisting ability is not high; the proportion of high value-added services revenue,the uneven development of online and offline; the old site structure, the lack ofrelevant management systems, lack of personnel and marketing capabilities.Finally around China Cement Net profit model problem, focus on customer value,rational distribution of advertising structures; demand-oriented, expanding membership services; adjust the allocation of resources, expand value-added service channels; strengthen personnel training, improve the relevant management system four o’clock recommendations for site management reference, but gained inspiration from the four aspects related to advertising, membership, value-added and business profit profit model, and provide a degree of reference for the same type of industry portal operational development.