Study On The Marketing Strategy Of Sinopec Refined Oil Market

The society have been changed a lot as its rapid development. More important is the field of domestic market of Refined Oil Product which now is became one part of economic system in our lives, and certainly won the honor that one of top important material. The Group of Sinopec must be focus on the issue that how to take the marketing management with the aim of keeping the profit increase steadily through the way of occupying the market, consolidating its position, strengthening the awareness of market exploit and the ability of market adopting.In order to take the marketing management effectively, we must do something. S tart on the Demand and Supply, then through the way of researching the target customers, providing the valuable service, setting the high standard to improve the enhancement of performance and win the recognition from the majority of customer. The thesis first analysis the environment at home and abroad, through researching the situation and issues in the area, finding what happened when its sales to lay the foundation for next research. Then discussion the basic characteristics of Refined Oil Product, combine the market theory and the basic ways of marketing to analysis the market of Refined Oil Product, and find the issue which must be faced. After that, We take the process from four aspects to analysis and explain the research, they are Price Strategy, Product Strategy, Place Strategy and Promotion Strategy. Last,base on all result before, setting available sales strategy of own corporation, making sure to keep competitive in the related area, providing the practical guidance significance.We will get the conclusion after research in the thesis: First, formulating the available market strategy, taking the advantages in resources and flexibility in price, adjusting or establishing price early warning mechanism. Second, take the serious of quality, packaging and advertising of production. Third, solving the problem of construction of Internet and keeping its balance of different area, optimizing the integration of sales and its network, developing the construction of the franchise and small gas stations, improving management of Convenience Stores and distribution link. Last, shaped the influence between gas stations and Convenience Stores.