Study On The IPO Key Problem Of GuangYe Corporation

With the development of modern economy, become a listed company is the goal for the major enterprise,95% is the listed company in the fortune 500 enterprises of the world., to launch IPO will enhance its abilities of financing, expansion, the reputation and competitiveness. The most of famous enterprises in the world are through IPO to finance and operating capital to achieve the scale of the enterprise of fission, quickly established the status of the industry field, become industry leaders. It can be said that the listing of the company has become an important symbol to measure most stage evaluation of rapid development of enterprises.In recent years, the domestic capital market is booming, the state strongly promote and perfect the construction of multi-level capital market in the country, has been basically established in the service business needs of different levels of the capital market; SME board, launched in 2004 and GEM launched in 2009, in the end of 2013, the new 3rd board expansion to the whole country, such as arrangement that will expend the financing channel and let more enterprises easily enter to the capital market; since the end of 2014, the country speed up the tempo of the securities market reform, published a series of new policies to promote enterprises to stock market for financing directly, securities law and other regulations relevant to listed company also is under revising, IPO application process will be changed from approval system to the registration system and the capital market delamination management will be the main content in this reform. In the country’s policy encouragement, many qualified enterprises are actively seeking for IPO, to rely on the capital to achieve the strategic goal of enterprise development.The author through actual work experience in the GuangYe corporation as the foundation,, combined with the three years MBA studying various theory knowledge and present the latest IPO policies and regulations, to study the related key problem of IPO planning for a small and medium-sized manufacturing enterprises, the major is focus on the feasibility of IPO, the overall planning and implementation steps, given the solution. In this paper, the author firstly study the relevant theory, policies and regulations requirements of listed company, analyzed the feasibility of the company; then carries on the analysis according to the target of the development strategy of the company and the current existing problems, put forward IPO’s route map is go to the new 3rd board first and then launched IPO of GEM; finally, the implementation of the broad industry listed company’s financial planning process standardization, the shareholding system transformation, the new 3rd board and GEM listing problem feasible implementing scheme is given. In order to provide theoretical support and practical guidance for the company to solve the problem of short-term and long-term funds shortage through the IPO plan, also provided a reference for the similar enterprises successfully listed and get the funds from the capital market.