Research And Implementation On Evaluation Of Optimization Technique For Multi-core Synergy Marketing Value Chain

With the increasing competition in the domestic car market, car multicore cooperative marketing chain management and to promote is focused on automobile manufacturing enterprise. There is a complicated business synergies between upstream and downstream business on car multicore cooperative marketing chain, traditional reliance on manual management model will be low efficiency of each core enterprise collaborative, cooperative marketing business data easily lost and so on problem. To solve these problems, by analyzing the structure of an automobile multicore cooperative marketing chain, collaborative business, propose automobile multicore cooperative marketing system solutions based on automobile and engineering machinery industry chain multi business collaboration service platform. And overall structure and function modules for automobile multicore cooperative marketing systems are introduced in details.But in order to cope with the fierce competition, car manufacturers in addition to multi-core cooperative marketing chain business management, but also the need for multi-core cooperative marketing chain for further improvement and optimization. This article is for collaborative service platform on domestic SMEs need support evaluation information system needs, and for automobile multicore cooperative marketing system for evaluation of the marketing chain optimization lack of support, to achieve automotive multicore cooperative marketing chain evaluation system to expand research,including: Multicore cooperative marketing chain evaluate characteristics and automobile multicore cooperative marketing system for analysis, summed up the needs of the automotive multicore cooperative marketing chain evaluation system, Proposed automotive multicore cooperative marketing chain evaluation system integration solutions base on marketing system; To analyze the business of automobile multicore cooperative marketing system, proposed evaluation system for dealer;automotive multicore cooperative marketing chain analysis evaluation features, combined with the mainstream of the evaluation method proposed fuzzy comprehensive evaluation model based on rough sets and many experts ANP WEIGHTS; The last design and implement the car multicore cooperative marketing chain evaluation system, evaluation system technical architecture, database design, function modules, system deployment are introduced in detail, using the manufacturers to dealers evaluate case to test and verify the evaluation system.