ODP American Business Service Platform Research

’Made in China’ has got a great development in the past thirty years, but Chinese enterprises mainly rely on the OEM to the world market which is facing more difficulties, especially on the market control, brand building, and the profit margin. Along with the commodity exporting, although a large number of service enterprises are providing business services in China, but few services are focus on the field business and marketing service for those Chinese companies at overseas. This situation increased difficulty to expand the overseas market locally.ODP hope to help Chinese enterprises enter and develop US market more easily and effectively by US business development platform, meanwhile expand the market share of ODP. There are few reference cases and the concern area is complex for this US platform, so it’s necessary to research if this pattern is competitive and qualified, and what is the suitable strategy and solution. This thesis is studying the background, demand, competitive power and strategy for this platform.The methods of research include logic analysis, evidence analysis, comparing, and interview with related person, questionnaire, and data analysis. Expatiate the background of Chinese manufactory, currently difficulties, concept of ODP US platform, business pattern, potential, competitive power. Convince the necessary and pattern of this platform.The thesis sketched the background, value and concept of US business development platform; explained the situation and questions of ODP; Analyzed the demand of US platform from Chinese enterprises; Evaluated the environment and competitive power of the platform; Formulated the strategy and schedule for the platform. From the research, the platform meets the requirement of china enterprises, which is competitive and feasible. Meanwhile, it gives a new solution of overseas service on resources integration locally at target overseas market.