The Research On Marketing Strategy About The Coating Additive Of YCK Company

In the modern enterprise management process, a very critical aspect is to implement marketing strategies, from a macro perspective of marketing, which have a great impact on the economic development of a region as a whole, from the microscopic point of view, You can even decide on a business in the market of life and death. Therefore, in formulating the company’s development strategy, it should be emphasis on marketing strategy and business strategy have to serve others. Now, China’s increasingly high level of industrial development, the majority of products and services on the market, the marketing activity has its practical significance exists. National economy has entered a stable and progressive development stage, which for the development of the coatings industry is also a huge driving force, but the paint can not develop without additives, in this case, a great encouragement to the development of China’s industrial enterprises power paint additives, in the increasingly fierce market competition at home and abroad at this stage of the macro-environment, YCK company in order to preserve their remaining strength of their foothold in the market, and promote the development of the enterprise in the market, but also implemented a series of marketing strategy. In this paper, to analyze domestic and coating additives on the market, and the current situation and problems YCK paint additives marketing company, raised more reasonable guidance.The article is divided into five parts, the first account of the background, purpose and significance of the research, the main ideas and methods of the article gives a brief overview, case studies and papers for a simple introduction; secondly describes the market theory of marketing strategy; third, analysis of paint additives YCK company marketing environment, the paint on the target market and a brief overview of the industry, while the basic situation YCK company analyzes its marketing capabilities, the company also raised YCK paint additives marketing management process problems; fourth, paint additives proposed YCK company marketing strategy selection and implementation of measures to protect the role of the company’s paint additives in marketing development.