The Operation Innovation Of Commercial Banks Based On Internet Finance

The traditional financial industry become energetic as the information technology develops, especially the internet technology. And the banks, which play the role of basis in traditional financial industry, are changed by the growing technology. Although the wider use of technology threatens the financial industry, it offers opportunities for banks to create new financial product and to broaden the financial business. Under this circumstance, banks will be more essential in this era which occupied by internet technology.This article covers the development mode and the characteristics of internet finance and the threat and the opportunity brought by it. The development of internet finance forces the commercial banks to change themselves, such as the change of branches, the establishment of electronic banks, the development of the p2p bank system, the innovation of financial product and expansion of bank system without brokers.The internet finance moderates the loan problem of small and medium-sized companies, which due to the risk management of banks. However, at the same time, the internet finance deprives banks of their parts of customers. After realizing it, commercial banks create the product and service which aims at small and medium-sized companies to compete with internet finance. This article analyses the typical case of developing the financial business facing small and medium-sized companies by Minsheng bank of China. Besides, this article also includes the feasibility study of community bank in Lanzhou city.Finally, this paper points out the difficulties and coping strategies of commercial banks facing innovation..