The Innovation And Countermeasures Of City Commercial Banks On How To Implement The Internet Finance

The application of the Internet and the popularity of mobile communication technology promoted the rapid development of Internet economy, the innovation boom of the Internet Finance also offers new ideas of development and innovation model for the traditional financial business. In recent years, all kinds of Internet financial model and products surging, Internet financial represent the future direction of the financial forms with its higher efficiency, lower threshold, more populist stance and better customer experience.This article will focus the research on city commercial banks. City commercial banks are the backbone of the small and medium-sized commercial banks in our country, based on the principle of local and small service, forming business complementary advantages and disadvantages with state-owned banks and other large commercial banks effectively. Along with our country financial system gradually improving,the role of city commercial banks in China’s economic development is increasingly significant. However, due to various city commercial banks themselves established a shorter time, their capital strength and sizes are relatively small, the level of information technology is relatively backward and they have poorer ability to resist risks compared with the large state-owned commercial banks and national share-holding banks, Therefore, their ability to resist the impact of the Internet financial is relatively weak. Meanwhile, the City commercial banks’ market positioning is more similar with Internet financial; the impact of the Internet financial to city commercial banks will be relatively larger.Under the premise of analyzing a variety of Internet financial models, this article tries to think about the acting point of city commercial banks in Internet Financial times. The papers try to analyze the integrated environment of city commercial banks systematically, to summarize the banking Internet business and characteristics of different stages and provide practical path to city commercial banks for Internet Financial services. This article believes that city commercial banks should focus on the small micro enterprise’ loans and personal retail business, improving service efficiency and customer experience. In the small micro enterprise loans, the innovation model with the Internet financial thinking has:the network of group loan credit mode, POS network mode, supply chain finance mode, P2P, bank-with-bank platform, etc. In the retail business innovation model, there are direct selling banks, community banks, etc.