Business Plan For Remote Controlling E Group Integrated Smart Home Operation Platform

In the 21st century, ICT (Information and Communication Technology) is accelerating to the direction of intelligentization and servitization. The Internet of Things and Cloud Computing, as the representative of new generation ICT, widely permeate into various fields of society. Home internet is the actual application of internet in Smart Home area. In 2014, as conventional appliance manufacturers including Media, Haier, TCL etc. and internet enterprises like Tencent, Xiaomi,360 etc. advanced to home internet, the smart home industry quickly entered into 2.0 generation. Facing to an emerging industry full of competition, as a new entrant without the advantage of supply chains and capital chains, how to take the owned advantage of APP development, cloud computing services and big data analysis, and make Remote Controlling e Group to gain a big segmenting market share in Smart Home, via business model innovation and industry chain integration, becomes the subject of this paper.In the beginning of this paper, based on the description of project background, market situation and prospective analysis, it indicated it’s a good chance for Remote Controlling e Group. Then, emphatically introduced the resource advantage, technology feature and value positioning of the project. Accordingly, optimized a multi-sided freemium business model which is very appropriate for Remote Controlling e Group’s strategy. Secondly, to fully demonstrate the feasibility and necessity of the project, the paper quoted some points of view from value chain theory, competitive strategy theory, strategy of competition & cooperation theory,4P & STP marketing combinatorial theory, accounting & financial theory, risk control management theory etc. Besides, paper tried to design and estimate the project through market research, demand analysis, market promotion, business model re-engineering and risk assessment. Finally, as the door of intelligent living, the business ecological chain of Remote Controlling e Group not only benefit to new profit growth pole but also lead to company’s strategic transition, which is feasible and necessary together.