The New Communication Strategy Of The Public Service Advertising Based On The "Internet Thinking" Visual Sense

The public service advertisements play an important role in regulate social behavior, improve the social atmosphere in China, make a great contribution to the improvement of national quality. But in the nearly three decades of its promotion of the development, the Chinese public service ads, it’s dissemination of results and content producers still exist many problems.This paper analyzes the current domestic the public service advertising operating mechanism is still not perfect, the deep content and audience recognition requires further digging and lifting, transmission routes and channels need further broaden and improve. In the Internet era, in order to survive and live better, we must seize the opportunity to grasp the characteristics of the Internet, discover and apply new means of communication, in order to make the public service ads play a greater role. With the overall popularity of the Internet, similar to the "spread of the virus," the era of the Internet and other unique information dissemination from the outset attracted people’s attention. With very low cost and in a very short period of time, they create a great impact on the huge number of audience.With the rapid development of the electricity business and social media, a lot of brands, agencies, officers use this means of communication, has created many outstanding cases. Taking advantage of marketing, event marketing and so on, are emerging quickly. We know that the public service advertising have following characteristics, high input, time-consuming, low penetration rate, difficult to be active dissemination,so, the new marketing methods using the Internet thinking is worth the public service advertising to learn from it.This paper mainly researched the new communication strategy of the public service advertising.under the perspective of "Internet thinking".