Research On Marketing Strategy Of Internet Startup Enterprises Based On Social Media Platform

With the rapid development of the domestic mobile Internet market,the social media platform has become an important path and platform for many startups to solve marketing problems in the early stage.Unlike traditional start-ups,Internet start-ups often appear as innovators and subversives,with innovative ideas or new technologies.Their main business scope is Internet information,content and transaction services.Start-ups for mobile Internet have unique advantages from the first-come,first-come,based on a series of new knowledge and resource advantages such as technology,data or innovative business models derived from analyzing the needs of users in traditional market demand,so that start-ups also get outbreaks.Sexual competitiveness.Therefore,how to correctly use new technologies and knowledge resources and choose effective marketing strategies has become an extremely important measure in the development strategy of Internet start-ups.This paper takes the actual entrepreneurial course of the mobile Internet company A graphic movie APP as the case study object,and summarizes the research topics related to social media marketing,entrepreneurial marketing,secondary marketing and mobile APP marketing,combined with social media marketing.Theory and consumer behavior theory,raised the problems discussed in this study;then analyzed the profile and marketing environment of the APP industry in the mobile Internet market where Company A is located;combined with the characteristics of the products and the marketing resources owned by Company A,analyzed Based on the above analysis,the social marketing strategies and specific contents of the graphic movie APP are summarized and summarized.Finally,strategic suggestions for the future development of the graphic movie APP are put forward.Key ways for start-ups to use the social media platform to conduct marketing activities:(1)Multi-channel integration of online and offline.Social media marketing is very flexible and needs to continuously optimize marketing strategies through data feedback to maximize the use of social media for marketing purposes.(2)The important factors that consider the marketing strategy under the social mediaplatform.The success of creative content is at the heart of effective communication.(3)The marketing strategy in the context of social media platforms requires media as a tipping point.It is necessary to find a medium with a little coverage and suitable for the dissemination of such content in order to play a role in detonating content transmission on the Internet.The marketing strategy of start-ups is directly related to whether the company can survive the initial stage of competition and lay a good foundation for sustainable development.Therefore,this study uses relevant theories as the basis of analysis,trying to find the difficulties that restrict Internet start-ups from developing marketing strategies on social media platforms,and makes recommendations from sales channels,social media tools and social marketing public relations.It is suitable for the marketing strategy of start-ups,in order to provide useful reference for other mobile Internet companies to carry out social marketing strategies,and to provide useful enlightenment for the development of start-ups.