Research On Marketing Strategy Of Dashang Group Daqing New-mart Chengfeng

The Chinese government began to open up policy of China’s retail market in 1992, in the mainland of China each big city began to appear, the foreign retail enterprises.Driven by the market economy mechanism, people’s purchasing power has been known.In the consumer market, the quality of the supply of goods, quantity, style and after-sales service and other aspects are also constantly improving,the scale of the offering is also growing. The development of China’s retail commodity market has brought a huge challenge and the development opportunity. With the rapid development of network times, network operators purchase and other electronic commerce continued to impact China’s retail industry. Some domestic large retail groups in the face of opportunities and challenges changing your marketing strategy for better development of the group.Study on different levels of the large group of Daqing New Mart Chengfeng stores the basic situation and it is currently facing fierce challenges and opportunities, and then analyze it in order to find out the change of marketing strategy good. In the study, collect data(a large number of domestic and foreign research literature, questionnaire), with a large business group in Daqing New Mart store operation of wind, make a series of marketing strategy and marketing mix strategy as the main object of this paper is a large business group Daqing New Mart stores wind. Adopt case study, literature research and other research methods, comprehensive use of SWOT and 7P analysis, STP marketing strategy and other mature marketing theory and some marketing cutting-edge theory and Perspective, find out the disadvantages of the marketing strategy in this market. The wind of the competitive situation, new Mart stores its own marketing strategy are analyzed, in order to help a New Mart stores to find the appropriate development of the marketing strategy in the marketing process. The present situation and market environment of the integrated Chinese retail market, carding related marketing theory, based on the analysis of the wind in the New Mart environment, using SWOT and STP method of wind shop design sales strategy and sales strategy for the New Mart policy, develop and ensure the smooth implementation of the New Mart store sales strategy measures wind.